JACKSON, Mich.– Just when parents thought Millennials didn’t
understand the value of American-made goods, a Ford survey found out Millennials love Ford's quality vehicles
and prefer them over foreign brands.
Specifically, Generation Y– 23 to 24-year-olds– and
Generation Z– 16 to 22-year-olds– consider American-made vehicles to be
manufactured more often with quality in mind, and that’s exactly why they
consider Ford one of the top three quality car brands.
It turns out Millennials prefer American-made vehicles more
than their parents, and that doesn’t bother them the least bit. 72 percent say
they don’t mind purchasing a different brand vehicle than that of their
parents, and 91 percent believe American-made vehicles are built with an equal
amount or more quality than foreign vehicles.
But what makes Millennials believe in the quality of an
American brand like Ford rather than a foreign competitor? Surprisingly, it’s
not their parents. When gauging the quality of a vehicle, only 40 percent of
Millennials consult their parents’ for advice. With that, 38 percent prefer
online reviews and 27 percent check out third-party quality rankings.
So what are the biggest factors Millennials use to determine
their opinion on a vehicle? It turns out this group of consumers wants cold,
hard evidence before they make a vehicle purchase. Above all else, Millennials factor
in aspects like cost, gas mileage, driving quality and safety features. No
wonder Millennials love Ford's quality vehicles.
Here are two takeaways from the collected survey data:
Millennials love Ford, and they love to think for themselves. Those are things Ford is proud to support, and
so are we! Come see what American-made looks like. We’re proud to house an inventory of the highest-quality New FordCars and New Ford Trucks at our Grass Lake Area Ford Dealership!
Seymour Ford Lincoln is located at 2601 Seymour Road in Jackson, Michigan 49201. No matter what your auto need, we will work hard to ensure you never leave our dealership unsatisfied! Visit us at SeymourFord.com and SeymourLincoln.net or give us a call at (517) 787-9500.
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