Friday, August 28, 2015

Ford Bronco and Ford Ranger Could Make a Return in 2018

Ford Bronco and Ranger Could Make a Return in 2018

JACKSON, Mich. – Saddle up because two of America’s favorite vehicles from Ford Motor Co., the Ford Bronco and Ford Ranger, could make a return in 2018.

News of the Bronco comes at the heels of a recent rumor disclosing Ford's plans to manufacture the Ranger at the Michigan Assembly Plant in Wayne by 2018. Ford currently builds the Focus and C-Max at the Wayne plant, but plans to move that production to Mexico in 2018, potentially creating the perfect space for two Ford classics.

The era of the Ranger ended in 2011 for America when Ford’s last midsize pickup came off the line at Twin Cities Assembly Plant in Minnesota. However, the Ranger continues to sell in 180 global markets outside of the U.S., and is now manufactured in Nigeria, South Africa, Thailand, and Nigeria.

Ford discontinued the Bronco in 1996 after 30 years at the Wayne plant to make room for the Expedition, which eventually moved to Kentucky Truck for production. The first glint of a possible resurrection occurred when Ford exhibited a new Bronco concept at the 2004 North American International Auto Show in Detroit.

Ford Bronco and Ranger Could Make a Return in 2018

Ford is negotiating a contract with the United Auto Workers in regards to bringing Ranger and Bronco production to the Wayne plant. The union and must decide if both vehicles would fit well at the plant and with its 4,500 workers, and then Ford’s board of directors must approve the decision.

It’s likely the reason for why the Ford Bronco and Ford Ranger could make a return in 2018 stems from a recent uptick in brands producing trucks for the midsize truck segment – the Chevrolet Colorado, GMC Canyon, Toyota Tacoma, and Nissan Frontier – as well as growing sales from Jeep, which produced vehicles similar to what Ford envisions the Bronco competing against.

You have to wonder if Ford has always had intentions to bring the Ranger and Bronco back to the U.S. Considering the excitement surrounding the probably return of these vehicles, we’re guessing it was a strategic move on Ford’s part. The automaker knows how to give drivers their ideal vehicles, and we strive to follow the same strategy at our Adrian area used car dealership. The Ranger and Bronco won’t be here until 2018. In the meantime, stop by and let us help you find the perfect Certified Pre-Owned car or truck for you.

Seymour Ford Lincoln is located at 2601 Seymour Road in Jackson, Michigan 49201. No matter what your auto need, we will work hard to ensure you never leave our dealership unsatisfied! Visit us at SeymourFord.com and SeymourLincoln.net or give us a call at (517) 787-9500.


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