Wednesday, February 18, 2015

Lincoln Introduces "The Music Selfie Experiment"

Lincoln Introduces "The Music Selfie Experiment"
JACKSON, Mich. - Get ready for your close up....and your own theme song? Lincoln Motor Company has decided to play off of the cultural phenomenon of selfies and has introduced "The Music Selfie Experiment" - a technology-driven marketing campaign that creates individual music tracks based upon users' unique facial feature measurements.

Don't deny it, we know you have been looking to take your selfie game to the next level and Lincoln Motor Company is helping you do it! In an effort to connect with a younger and more diverse group of potential customers, Lincoln has introduced The Music Selfie Experiment which allows individuals to add an original audio track to their digital self-portrait that can then be shared online.

After users upload their selfie to Lincoln.com/MusicSelfie, a scanning software that has been created exclusively for Lincoln by Jam3 applies an algorithm based upon their particular facial feature measurements. The software will scan the user's face, determine specific values based on their facial features, then pull music from a massive database of audio files to create a 20 second music composition.




Lincoln's "Music Selfie Experiment" is an innovative way for the brand to stay true to their commitment to the arts as well as serve as an alternative way to engage with the brand through music! Try the Lincoln Music Selfie Experiment for yourself by visiting Lincoln.com/MusicSelfie

Seymour Ford Lincoln located at 2601 Seymour Road in Jackson, Michigan 49201. No matter what your auto need, we will work hard to ensure you never leave our dealership unsatisfied! Visit us at SeymourFord.com and SeymourLincoln.net or give us a call at (517) 787-9500.

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