With the F-Series being America's best selling truck for the last 32 years, amping up the F-150 was a risky decision for Ford to make. The 2015 F-150 is the first mainstream, heavy-volume vehicle to have a nearly all aluminum-alloy body and all-new high-strength steel frame. These changes are shedding nearly 700 pounds off of the current model. After the debut at the North American International Auto Show and plenty of positive feedback, Ford remains very confident with the changes that have been made to the F-150.
The launch of the All-New F-150 is critical for Ford success due to the contribution it has brought and continues to bring to Ford Motor Company. Pricing, performance or fuel economy estimates have yet to be released for the truck. Improving these components are crucial to maintain Ford's dominance in the pickup sector of the industry. With a very profitable 2013 behind them, Ford Motor Company knows the importance in ensuring their customer's remain satisfied and their expectations are surpassed.
Set to hit dealerships later this year, Ford Motor Company is looking to make a big splash with the All-New 2015 F-150.
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